OurPass

Revolutionising digital commerce in Africa

Simplifying the online shopping checkout process for a seamless payment experience in the African digital marketplace.
Objective

Redesigning the OurPass checkout widget to lower cart abandonment rates, resulting in a more friendly and easy-to-navigate interface, leading to increased sales..

My Role

Make OurPass One-Click Checkout, a 100% digital, intuitive, and secure platform, streamlining the checkout process to just one click, saving time and boosting conversions.

Impact

  • Daily Active Users increased by 65% within three months.

  • Time to convert increased by 60% compared to the previous version.

  • Error rate decreased to 25% across all user journeys.

  • Checkout retention increased to 55% from 18%.

  • User satisfaction rose by 30 points on a 100-point scale within four months.

Results

  • User feedback is crucial in identifying and addressing existing problems.

  • Trust is essential for success; a trustworthy design fosters loyalty and positive word-of-mouth.

  • Prioritizing user-friendly architecture leads to fewer abandoned carts and increased sales.

OurPass launched an MVP to reduce cart abandonment, but merchants and new users faced difficulties with the platform, and close checkout resulted in forced account creation, leading to abandonment; interviews with unsatisfied users confirmed the need for a redesign and some achieved product functions.
Examining the legacy widget and delineating critical areas for enhancing the current widget's performance and features.

I underwent  thorough analysis of the existing widget to identify opportunities for refinement and innovation in order to bring about significant improvements in its overall functionality, design, and user experience.

Getting started

I crafted a distinct and standalone style guide exclusively dedicated to the checkout widget, ensuring consistency and cohesion in design elements, visual aesthetics, and user experience across the entire checkout process.

Key Features:

Simplified Checkout: OurPass streamlines the checkout process, making it 100% digital, intuitive, and secure.

Lightning-Fast Transactions:

The redesigned checkout widget reduced checkout time to an average of 15 seconds, significantly enhancing the overall shopping experience.

Responsiveness

I ensured that the widget was designed to adapt seamlessly and responsively across a variety of screen sizes, ensuring a consistent and user-friendly experience regardless of the device being used.

We created a user-friendly dashboard that collects and manages records of all checkouts, customer data, and received orders, enabling seamless payment acceptance from anywhere, easy access to capital, and access to simple business tools for business growth.

The OurPass One-click Checkout redesign successfully addressed the challenge of tedious and time-consuming online shopping checkouts. By delivering a user-friendly, efficient, and secure solution, the redesigned widget significantly increased conversions, reduced errors, and boosted customer satisfaction.

Key Takeaways

  • User feedback is crucial in identifying and addressing existing problems.

  • Trust is essential for success; a trustworthy design fosters loyalty and positive word-of-mouth.

  • Prioritizing user-friendly architecture leads to fewer abandoned carts and increased sales.

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